Be more visible to Chinese people,
and process their payments easily and securely.
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WHAT IS WECHAT
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Mobile Payment
WeChat Pay is a payment feature integrated into the WeChat app,
where users can complete payment quickly with their smartphones.
The proportion of WeChat online shoppers doubled in 2016. Mobile payment services in China:
ADVANTAGES FOR YOU AND YOUR CUSTOMERS
Easy integration. No front-end cost.
Real time WeChat transaction reporting.
Chinese avoid paying bank commissions or carrying cash.
Settlement in local currencies.
Allows customers from China to pay using a payment method they know and trust.
By accepting WeChat Pay you make things easier for your Chinese customers.
HOW IT WORKS
WeChat Pay offers different options to get payments, you can use the best suitable solution for your business.
WeChat Users can read the QR code on your payment page and confirm the payment immediately.
1.
Select the product you want to buy
2.
The QR CODE appears in the payments methods, wechat user can read the QR CODE to pay the product
3.
The price is shown and the WeChat user should confirm the payment with is password
4.
The payment is accepted
WeChat users can buy directly in your Official WeChat Account or they can access directly your ecommerce through the WeChat Pay App.
1.
Go to website and see the product
2.
Click & Pay button
3.
Confirm the payment with the WeChat Pay password
4.
Payment processed
WeChat users can scan the QR sticker in your store and confirm the payment immediately, both seller and buyer will receive a payment confirmation instantly.
1.
Go to the shop
2.
Sticker is in a visible place in the store
3.
WeChat user scan the QR CODE to pay
4.
The price is shown and the WeChat user should confirm the payment with is password. Paymente accepted
Your cashier inputs the due amount in local currency and the WeChat Pay user scans it and confirms the payment. Your customer receives the confirmation and the POS device prints the receipt. The POS device will be provided by Payxpert.
1.
Go to the shop
2.
The merchant scan the user’s QR CODE with the POS
3.
The price is shown and the WeChat user should confirm the payment with is password
4.
Payment accepted. Print out the receipts and give to the customers
PayXpert can integrate WeChat Pay to your own IT solution so that your devices (Scanner or MPOS) can be used the same way as for your usual payment cards solutions.
1.
Go to the shop
2.
The merchant scan the user’s QR CODE with their integrative devices (Scanner or MPOS)
3.
The price is shown and the WeChat user should confirm the payment with is password
4.
Print out the receipts and give to the customers
THE MONEY FLOW
MARKETING
Payxpert and its specialists partners help you to get your Chinese communication organized within your own WeChat official account. Enjoy the benefits that WeChat give you for the marketing strategy of your business.
By using geo-marketing you are visible to Chinese shoppers. You can also geo-target your community, creating categories of subscribers according to their location. You can thus adapt your marketing strategies to WeChat’s.
This popular Chinese tradition, where people give money to relatives, employees or friends can be done with WeChat Pay. Dedicated to major brands with a large volume of sales, Tencent has developed this functionality as a marketing activity, which is partially funded by them. You can reward your customers who spend large amounts of money in your store with cash backs and Red Envelopes with random amounts.
1. A FRIEND’S UPDATE WeChat advertising appears on the social timeline, in between updates from friends.
2. WECHAT ADS WeChat’s advertisement is displayed as a combination of text, pictures videos and links that the user can interact with.
3. WECHAT AD COMMENTS If the same ad is displayed to several friends, they can see each-other’s comments on the ad (unlike Facebook, comments from people you arent friend with are hidden).
SERVICE
Service accounts are used for brands that require followers to proactively interact with them. These accounts are programed in a way which can answer the followers’ questions. As an example, telecommunications companies could utilize Service accounts and answer followers’ questions with regards to billing, promotions etc.
SUBSCRIPTION
These account use push notifications to communicate with their followers. Whenever there is new content, followers are notified. In the example, Coca Cola’s Feb 26 post notified their followers about a packaging change as summer was almost there.
ENTERPRISE
Enterprise accounts are meant for the internal management of company’s operations through WeChat. As such, they have high visibility, high security and more possibilities than tradicional WeChat accounts.
| Account type VS Funcionality | Unverified Subscription Account | Verified Subscription Account | Unverified Service Account | Verified Service Account |
| Message displayed in sessions list |  | |  | |
| Message displayed in subscription folder | | | | |
| Send 1 message per day | | | | |
| Send 4 messages per month | | | | |
| Basic function: receive/reply | | | | |
| Customized menu | | | | |
| Advanced features | | | | |
| WeChat payment | | | | |
